After seeing this product on a “Best of 2013 Shave Products” list I decided to try it and I was most definitely impressed. I had read other reviews about the numbing ingredient in it and I never realized how much of a difference it really would make. It is by far the BEST shave I have ever experienced and this is coming from someone with super sensitive skin and a really thick coarse beard. I still get the occasional bump or ingrown hair here and there but nothing compared to what I use to get before this. Face Skin Care Ultimate Shave Cream will be the only shave cream I used from here on out!